VISUAL MERCHANDISING

A service devised to enhance the display of goods in shops, concession corners, displays or stands at exhibition centres.

In order to look appealing, a shop must have window displays, shelving and containers that are in perfect harmony, following a style code that is immediately recognizable to customers.

This activity begins with a visit to the shop (or retail space) to understand its style, studying the articles which are on display in order to fully grasp the kind of sales being pursued there (whether assisted or free). The number of visits needed to reorganize the display is arranged, and maintenance appointments are then booked in advance.

Walking around a shop thus becomes a fully engaging experience, whereby the various articles, displayed in the most appropriate manner, interact with each other and let themselves be tried on, touched, picked up to feel their weight, material and consistency… and at last, purchased.

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